There is no more powerful medium in online marketing than video. This is particularly true in the realms of web content and social media.
Video is a driving force behind most successful ad campaigns, and it is particularly useful when used in conjunction with time-sensitive events like local events. If you want to get the word out, there is no more effective way to do it than with video. Here are five ways you can leverage the power of video to draw more people to your next event and solidify your brand at the same time.
Harness the Power of Social Media
Since social media and video content go so well together, it makes sense that any video you produce would be best distributed through your social channels. Just be careful not to saturate your followers’ various feeds with the same content. Scale your postings to match the viewing habits of all your social network audiences.
Take Advantage of Facebook Live
Facebook, in particular, can help you draw more people to your event by allowing you to webcast live anytime. If this is an all-day or multi-day thing, it is practically mandatory to reach out to your audience and motivate them to join you. Facebook live gives you ample opportunity to do just that. It can also provide you with valuable footage to be used in later promotional content.
Embed In Your Homepage
Any time you have new content to share, particularly video, it deserves a prominent place on your home page. Let people be greeted with the latest news about your company and your brand when they click to visit your site. Always providing fresh content will lead to repeat visits and more conversions over time.
Run Your Video Ad on TV
Traditional advertising is far from dead. In fact, prime time is still considered valuable broadcasting real estate, especially in local markets. If you want to maximize the reach of your video, it needs to be taken offline and shared across more traditional channels.
If you do go this route, remember that quality is key. If your video ad is well-produced, properly voiced, and edited for sound and video quality, it is ready for prime time. If not, you might want to consider going back to the drawing board and even spending a small amount of money to do it right. Don’t be afraid to look into professional video production. This leads to our final thought…
Get The Professional Edge
There is no easier or more cost effective way to build up your brand image than with top-quality video content. Conversely, badly-produced video can cheapen your brand image and cause more harm than good. Always be sure that you are delivering high-quality content, even if it means spending a little bit of money on producing and editing your videos.
Well-produced videos can net you a great ROI on your next event so make sure the ones you produce and share represent your brand well.