Nowadays, there’s an unwritten law that every business has to have an online presence if it wants to succeed. However, some businesses struggle to increase their online presence using various digital advertising tools. The digital marketing world changes rapidly and what works today may not work tomorrow. This is why you need to keep up with trends if you want your eCommerce site to succeed.
Digital Marketing Trends to Watch Out For
1. Artificial Intelligence (AI) is Getting Smarter
AI can help you improve the customer experience and increase traffic to your website. AI allows you to personalize your marketing and focus on areas that you want to improve. For example, if you want to increase traffic, the system can study the behavior of customers and visitors to your website. Then, using artificial intelligence, the system can target users that are more likely to be interested in your site and what it has to offer.
2. Chatbots are becoming more Conversant with Interpersonal Communication
Although your customers enjoy human interactions, live chat support systems that have human representatives can be quite slow and annoying at times. This is why you need to consider chatbots in 2019. The machines have gotten smarter and can hold a normal conversation with a person without it feeling unreal. Furthermore, the chatbots are faster to respond and can be available any time of the day. As a result, your customers end up being more satisfied with your services, increasing the conversion and return rate.
3. Omnichannel Advertising
Nowadays, your customers can search for information about your business from different platforms. Omnichannel marketing allows you to communicate seamlessly with the customer across all platforms. For example, you can begin the conversation on the phone, and then a few minutes later continue it on social media. That way, the client knows that you’re paying attention. If you want to find a good omnichannel platform, look for a customer relationship management (CRM) program that allows you to keep track of all client transactions through different channels.
4. Faster Loading Times
Did you know that most of your customers use their mobile phones to do an internet search? If your website takes longer than 0.5 seconds to load or open, it could negatively affect your search engine rankings. There’s a new way to improve your site’s loading page especially on mobile platforms. It’s known as accelerated mobile pages (AMP). This digital marketing maximization tool is still in the initial stages of trial. Therefore, you need to be alert on how it performs since you could try it out later on.
The best way to stay ahead of the competition in today’s business world is to keep up with digital marketing trends. You can look at the above trends, see which one suits your business, and then try it out.