People need custom pins for many reasons – for the workplace, promotional material, merchandise, and more. Designing a pin can be a lot of fun. However, the best pins require careful attention and thought. Here are some tips to really make your pin shine.
Tip #1 – Use a color scheme.
As tempting as it may be to throw an entire color wheel into your pin, most professional designs stick to a palette. Limit yourself to three or four complimentary or analogous colors. A quick Google search can help you identify the colors you should use.
Additionally, be aware that printers have limitations on how many colors they can produce. Before you start designing, check with your manufacturer to see what colors they offer.
Only work in solid colors. Gradients are out, since they can’t be recreated in print.
Tip #2 – Don’t try to include tiny details.
Pins are small. If your design is too elaborate, tiny details may be lost. This is especially true for printed designs.
By keeping things simple, your final product will look clean and polished.
Tip #3 – Consider the broad consumer appeal.
If you’re designing a pin with hopes to sell them commercially, you need to think about your target demographic.
A widely-bought product must have wide appeal. Avoid niche designs, or imagery that has to be explained.
Please note: if your pin is a brand logo, it has a certain amount of immunity to this rule. As long as it’s visually satisfying (see points #1 and #2), your logo is fine.
Tip #4 – Order a physical proof copy.
This is another important tip for those who intend to sell pins in a shop. Before you send them out to your customers en-masse, make sure you’ve had the finished product in your hands.
If you can see the pin in person, you will catch any flaws or printing errors. Additionally, you will gain insight into what your customers will experience when they receive your product.
Tip #5 – Don’t be cheap.
The saying goes, “you get what you pay for”. If your pin is manufactured with cheap materials, it might not last very long.
Remember that pins, especially lapel pins, are a form of jewelry. You want it to look nice, which means using nice materials.
Pinning It Down
So, to really make your pin “pop”, you should do a few things.
Keep the design and palette simple. Review a physical copy before you ship to customers. Use high-quality materials, and keep the market in mind.